Clubhouse.io (a project management platform) recently announced that they would soon be changing their name to Shortcut. I think a big reason for this was to not be confused with the audio based social media app also called Clubhouse. My initial thought was that changing the name was risky because even if nothing else changes, … Continue reading What’s in a (brand) name?
Tag: brand
Value and oversharing online
In the age of social media it's easy to overshare. You can go from sharing behind the scenes of your business, hobby or creative work to showing people what you ate for breakfast, how you ruined your manicure and asking for suggestions for your new hair colour. For some people, it works, they like sharing … Continue reading Value and oversharing online
Putting more thought into branding
As much as you might want to focus on other stuff, it will always be worth putting some time into branding. It’s important to think about how things look to an outside eye and understand if you’re able to deliver your intended message. I’ve always wanted The Daily Gemm (TDG) to be a space with … Continue reading Putting more thought into branding
The challenge of representation
How do you include everyone? It's not as simple as black and white although in some cases that might seem like enough. I suppose I've learnt and am learning that it's about having minorities be seen. Sometimes people make the mistake of being bare minimum. They use a sea of sameness with one person that's … Continue reading The challenge of representation
Making a mountain out of a molehill
It might not be such a bad idea. When it comes to creating content, you have so many options: blog posts, Instagram feed, Insta-stories, IGTV, YouTube, podcasts, tweets etc. I've been thinking about how instead of just creating one thing, you can share one piece of content across different platforms. That's a great way to … Continue reading Making a mountain out of a molehill
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