It’s a question worth asking and I’d go so far as to call it mandatory for anyone that puts out content online. Whether you’re a blogger, podcaster, writer, social media influencer, youtuber, IGTVer etc.
Having an intention or some sort of direction will be incredibly beneficial.
It helps you figure out what you want to put out, the kind of opportunities you seek and the kind you’re happy to turn down.
On a random Sunday morning a couple weeks back I got thinking about The Daily Gemm and all that it could be. So now I have some long-term plans for this site outside of just posting daily.
It started with me asking myself what I want to be known for on this site. Things outside of consistency and being a writer. I came up with things like storytelling and self help/exploration/discovery.
And so now I’m figuring out how to bring more of that into what I do.