Creating a sustainable business

Some of the businesses that have suffered the most are the ones built on bringing people together and having person to person interactions.

On the other hand for the people that have created online businesses they can run from anywhere, it’s pretty much business as usual. They may even be seeing an increase in customers/clients as people look for something to turn to in these uncertain times.

And so now these people that used to run businesses based on people being together are having to re-think their plans.

Asking themselves questions like ‘How can I transform the in person experience to an online experience without a loss of value?’. That could be as a plan to totally move their business to the online world or to be a supplement to their usual income.

An example could be in person one on one coaching, moving to online one on one coaching or group coaching sessions.

A group cooking class moving a to live online cooking class that can also be purchased afterwards.

A baked goods store moving to click and collect or home delivery.

I think the current situation has made a lot of people realise that their are different (and in some cases better) ways of doing things.

 

Figuring it out as you go

So often we think that we have to have everything worked out.

We convince ourselves that an idea is not enough that we have to have everything mapped out from A to Z and all the steps in between.

But life will never go exactly as you plan, no matter how hard you try to control things.

I’ve learnt that the more you try to control things the less prepared you are for the unexpected. Granted it’s good to have some kind of plan and not just be like a boat with no oars. But you have no control over the flow of the waves.

The optimum circumstance is to be adaptable and often that means being able to figure things out as you go because you can’t plan for every possibility.

 

An alternative to seeking reassurance

It was either Seth Godin or Simon Sinek that once said that you shouldn’t seek reassurance because it’s something you can never have enough of.

I don’t think I fully understood the statement until I observed it in others and in myself.

Reassurance creates a temporary fence of stability that lets you know things are fine but it doesn’t last. It’s like a cloud of smoke that will eventually disperse until there’s nothing left and then you just end up back where you started, seeking reassurance once more.

And so instead of seeking reassurance,

Why not practise being adaptable, embracing uncertainty and getting out of your comfort zone?