Black Friday: A false sense of urgency

Buy it now, before it’s too late!

So yesterday was black Friday and I think for the first time ever I noticed how full on it actually is.

There are so many things to possibly buy and so many deals and discounts to give into.

As I scrolled through sites looking for potential purchases I has a sort of eureka moment which led to me deciding not to buy anything at all.

You see the thing is I didn’t actually need any of the things I was going to buy, I just wanted them. Things for the sake of things or things just for show.

It feels great to buy things and know you saved money.

But black Friday is also quite intense and I feel that a false sense of urgency is created with these short term sales.

On one hand it’s great because you can save money on things you’ve been wanting or needing for a while.

But on the other hand there are so many emails, tweets, YouTube videos, insta-stories and blog posts providing you with discount codes and links that even if you didn’t plan to buy anything you might find yourself taking (or getting taken) advantage) of the 30% discount on a luxury skincare brand.

It gets to a point where you feel good buying something you don’t even need just because it was £14 cheaper.

So, I thought it might be worth reminding you (an myself) that you’re not saving money if you had no intentions to buy it in the first place.