50% off something you had no intention of buying. Somehow, the marketers find a way to make that sound appealing to the point where we feel like we're better off spending rather than simply buying nothing at all.
The problem with trying to be relatable
A lot of people build personal brands around 'the struggle', being relatable and essentially saying that they are 'just like you' (but a little more visible). People are often drawn to things that they can relate to. It's comforting to see someone also going after the thing that they are working towards. But if their … Continue reading The problem with trying to be relatable
Black Friday deals
Today was black Friday. It might have been a day where you spent hundreds of pounds or perhaps you bought nothing at all. There are arguments against the day because it encourages excessive consumerism. On the other hand, it can be a great opportunity to take advantage of the sales and buy things you can't … Continue reading Black Friday deals
Falling for a scam
Consumerism is out to get us. Or at least that's how it often feels anyway. I've been noticing emails on my inbox from various retailers with things like last chance, don't miss out, you haven't completed your order (which is super creepy in my opinion). Instead of finding it enticing, I just find it overwhelming, … Continue reading Falling for a scam
Is it so wrong to be influenced?
People make careers out of their ability to influence others. There's whole branches of psychology and sections of NLP about how to influence and sway people in whatever direction you desire. In fact people have the ability to make us feel as though we desire the very thing they have to offer and we believe … Continue reading Is it so wrong to be influenced?