Today was black Friday.
It might have been a day where you spent hundreds of pounds or perhaps you bought nothing at all.
There are arguments against the day because it encourages excessive consumerism. On the other hand, it can be a great opportunity to take advantage of the sales and buy things you can’t usually afford or have wanted for a while.
Yet, you may not be getting as good a deal as you think.
A store that had a pair of boots in the sale 2 weeks ago for 35% off may now be selling them for 20% off, except there is now a Black Friday sign flashing at the top of the website.
Granted a discount is a discount but don’t fall into thinking that right now you’re getting the best deal.
One of my most memorable scenes from Willy Wonka and the chocolate factory comes quite near to the beginning.
Charlie’s dad worked in a toothpaste factory screwing lid onto each tube one by one. Then one day he lost his job because the factory he worked in bought a machine that could do his job quicker and cheaper.
Just like that his job role had become obsolete.
That’s happening more and more these days.
A prime example is self service machines instead of a cashier. Instead of a shop having 4 people working on the tills you can have 4 self service machines and one person there to oversee and assist if necessary.
Granted some people prefer being served by a person instead of serving themselves. However, the main point is that the cashier role is no longer as necessary as it used to be.
Consumerism is out to get us.
Or at least that’s how it often feels anyway.
I’ve been noticing emails on my inbox from various retailers with things like last chance, don’t miss out, you haven’t completed your order (which is super creepy in my opinion).
Instead of finding it enticing, I just find it overwhelming, its too much. Often these great deals aren’t even that great and the ‘last chance’ will always come around again.
It’s like a false sense of urgency to try and get you to spend money on things you don’t even really want.
One of the biggest consumerism scams is the discounted items that are equal to or more expensive than the original price.
10% off something that costs £20 isn’t a great deal when yesterday it only cost £15.