Black Friday: A false sense of urgency

Buy it now, before it’s too late!

So yesterday was black Friday and I think for the first time ever I noticed how full on it actually is.

There are so many things to possibly buy and so many deals and discounts to give into.

As I scrolled through sites looking for potential purchases I has a sort of eureka moment which led to me deciding not to buy anything at all.

You see the thing is I didn’t actually need any of the things I was going to buy, I just wanted them. Things for the sake of things or things just for show.

It feels great to buy things and know you saved money.

But black Friday is also quite intense and I feel that a false sense of urgency is created with these short term sales.

On one hand it’s great because you can save money on things you’ve been wanting or needing for a while.

But on the other hand there are so many emails, tweets, YouTube videos, insta-stories and blog posts providing you with discount codes and links that even if you didn’t plan to buy anything you might find yourself taking (or getting taken) advantage) of the 30% discount on a luxury skincare brand.

It gets to a point where you feel good buying something you don’t even need just because it was £14 cheaper.

So, I thought it might be worth reminding you (an myself) that you’re not saving money if you had no intentions to buy it in the first place.

 

 

Is it so wrong to be influenced?

People make careers out of their ability to influence others.

There’s whole branches of psychology and sections of NLP about how to influence and sway people in whatever direction you desire.

In fact people have the ability to make us feel as though we desire the very thing they have to offer and we believe it so much that we follow that feeling.

We spend money on things we’ve been influenced to buy. We follow the lives of strangers who influence the way we live our lives, the places we go, the way we dress and the products we use.

And sometimes it all seems calculated and sleazy.

You start to question if you really want anything at all.

But I can’t help but wonder, is it so wrong to be influenced?

I think the answer is no.

Of course if you’re spending all your money trying to be like someone else buying things you have no use for and generally have no sense of self you might need to take a step back.

But if you were influenced to read a book that taught you something new or opened your mind up to a new perspective, I think it’s okay.

Once I started earning enough money to buy my own things I realised that my purchases were heavily influenced by a variety of factors, not just people.

Often it’s about how we want to feel or be perceived and the person we are influenced by is likely to resonate that.