New years resolution have garnered a bad reputation for being unreliable and not living up to their expectations. And so instead we call them goals or intentions (or whatever else we can come up with). But as Shakespeare said 'a rose by any other name would smell just as sweet'. We call it something else … Continue reading By any other name
Tag: shakespeare
What’s in a (brand) name?
Clubhouse.io (a project management platform) recently announced that they would soon be changing their name to Shortcut. I think a big reason for this was to not be confused with the audio based social media app also called Clubhouse. My initial thought was that changing the name was risky because even if nothing else changes, … Continue reading What’s in a (brand) name?
