Your audience might not be on Instagram

When it comes to putting your work out there it’s really important to consider your audience.

I think these days because Instagram is such a popular social media platform, we automatically think that our audience will be on there. We think it’s the only way to find people that are interested in our work.

I think that the issue we sometimes end up having is that we can’t think of any other possible way that we can put our work out or connect with new people. It’s Instagram or nothing.

However, I think it’s valuable to seek out other ways because sometimes the truth is your audience might not be on Instagram.

More connected than ever

If you want to reach me you can call, text, WhatsApp, dm on Twitter or Instagram and even catch me on FB messenger.

We’re more connected than ever with regard to the countless channels that are available. So how ironic is it that it seems like as a society we’re more alone than ever.

I think it’s something to do with technology being used to replace actually having face to face conversations. As much as technology can imitate and replicate person to person interaction as Marvin Gaye and Tammi Terrell once sang ‘ain’t nothing like the real thing baby’.

You can go on Twitter and see people interacting all day long but then they’ll tweet about feeling lonely.

I think online connections are great as a supplement but not a replacement. Perhaps we actually need the eye contact, the sound of someone’s voice, the pauses between speech and the sight of another living being.